If you’re here, it means you are probably looking for resources related to freight broker training. The good news is, after training over 8,000 freight brokers and freight broker agents in the last decade. I can safely say that this is the most comprehensive source to help you evaluate the best type of freight broker training to fit your exact needs.
The fact is, not everyone learns the same.
Some people enjoy reading or consuming training videos online. Others need or enjoy an instructor led classroom training. And yet the last group prefers on the job, hands on training by taking an entry level job at a local freight brokerage.
Each has its own distinct advantages and disadvantages, so in this article I will describe each of the 3 different freight broker training options, including the pro’s and con’s of each.
PLUS in the second half of this article I will share some the most important topics and skills that freight brokers and freight agents need to consider learning before starting their business
Here are the Top 3 Ways to Get Trained as a Freight Broker or Freight Agent
1. Online freight broker training
Online freight broker training is delivered via the internet, usual in the form of an online course or membership website where you can login and access the training 24/7 at your convenience.
The online training may consist of articles, pre-recorded or live videos where an instructor teaches and coaches students through the various steps to starting and growing a successful freight brokerage.
In addition, online training’s usually offer various downloadable and or printable resources that users can use offline while away from their computer.
Things like freight broker forms, freight broker contracts, cheat sheets, checklists, guides and the list goes on.
Online Freight Broker Training PRO’S
- Typically less expensive ($100-$500 range)
- No travel, learn from home
- More flexible w/ 24/7 access
- Learn at your own pace
Online Freight Broker Training CON’S
- Must be self motivated
Watch video below to see Freight Broker Boot Camp members only area.
Click here if you are interested in getting trained online by one of the top freight brokers in the North America!
2. Classroom freight broker training aka freight broker school
This is where you might enroll in a freight broker training at a local college or maybe even travel to a freight broker training school located outside your area.
Classroom training’s can last a few days to a few months depending upon your needs and budget. Instructors in classroom training deliver the same content as online training but they do it live face to face in small to medium sizes classes typically ranging from 5-50 students.
Freight Broker School PRO’S
- Instructor led
- Immediate feedback
- Very structured to keep you accountable
Freight Broker School CON’S
- Typically more expensive ($1,000-$5,000 range)
- May have to travel
- May have to take time off work
- Slower pace
3. On the job freight broker training
This is where you first get hired as an intern, a W2 employee or even an independent contractor and are trained on the job.
On the job training typically takes the longest. Mainly because it is a hands on, learn as you, go style training where you start by learning and mastering the basics and over time you are exposed to more complex topics based upon how well your on the job training partner feels you are doing.
On the job training may take 6-18 months or longer before you are exposed to all of the key skills and lessons needed to become a successful freight broker.
- Simple way to learn
- Get paid to learn
- Experienced supervision
- Schedule is fixed and not flexible
- Not everyone is a good teacher
- Need to commute
- Much slower learning curve
Freight Brokers Training Topics
Starting and growing a successful freight brokerage requires an understand which covers multiple areas of discipline.
That doesn’t mean you need to be an expert in all the areas listed below BUT as the owner you do need to understand the various things that drive and support your freight/logistics business.
Freight Broker Startup Basics
- Freight Broker license requirements
- How to file for your freight broker bond and freight broker authority.
- How to get hired as an independent freight agent with no experience or customers.
- How to setup a freight broker / agent home office.
- What types of insurances do freight brokers needs?
- Goal setting tips for freight brokers.
Freight Broker Sales Training
- How to cold call for new shippers.
- Freight broker sales questions and how to use them to get more shippers
- How to leverage warm calling to get more clients as well as how to leverage social media and social selling to connect with your target market.
- How to get a steady stream of warm referrals.
- How to user the daisy chain approach to turn 1 shipper into 10 shipping clients.
- How to provide accurate and timely freight rate quotes for your clients and prospects.
Freight Broker Marketing
- How to setup your freight broker website.
- How to create marketing related documentation like carrier and shipper setup packs.
- How to generate leads with online paid advertising.
- How to generate shipper leads with content marketing.
- How to user social media to generate inbound shipper leads.
- How to generate shipper leads with offline marketing like trade shows, direct mail, referrals, etc.
Freight Broker Operations
- What freight broker software should you use?
- What are the top load boards?
- The difference between different types of commonly used trailer type like dry van, refrigerated, flatbeds, step-decks and the list goes on.
- How to post loads and find trucks with a load boards.
- How to properly dispatch a driver into a pickup location.
- How to do driver check calls.
- What to do when driver is delayed or has an issue during transit? How to prepare freight bids and freight quotes for various mode of transportation.
Freight Broker Financial Management
- How to bill/invoice shippers properly.
- How to ensure you are able to pay your trucking companies on-time.
- How to leverage other people’s money (OPM) to grow your business with factoring?
- How to handle and resolve freight claims without losing your shirt.
5 Things to Consider When Selecting a Freight Broker Training Program
Cost/investment – everyone’s budget for starting a business is different. Online courses have a tendency to be more affordable while classroom instructor led course are more expensive.
How quickly can you start – most online course you can start immediately. Classroom style course may be limited to a few start dates per year, so it could involve waiting weeks or even months to get started.
Does it require travel/time away from work – Online course can be done from the convenience of your own home and do not require a commute while most instructor led course are offline at an offsite location which will require travel.
Experience/background of instructor – experience is key when selecting someone to teach you a specialized skill like becoming a freight broker. Do your research and make sure the person has started and grown a successful freight brokerage or freight agency before enrolling in their training.
Reputation/credibility – how many good and or bad reviews/recommendations/testimonials you find online about the course and/or the instructor can be indicative of the quality of the training you will receive.
Becoming a freight broker or freight agent can be a very lucrative business. Personally I have generated over $200 million in sales with my own freight brokerage.
BUT regardless of the training method you choose, I want you to understand that like anything worthwhile, it requires an investment in time, resources and money. It’s not some get rich quick scheme, it’s a real business.
If you treat it like a million dollar opportunity, it can provide millions in return.
If you treat it like a nickel and dime hobby, it will give you just that…nickels and dimes!
The secret is to find a someone who has already achieved what you are looking to do and absorb as much from their free and paid resources as you can!
P.S. Click here to learn why over 8,000 freight brokers and agents have chosen me to help them start their businesses!